Affiliate programs are some of the most popular ways for vendors to launch e-commerce sites on the web. Gradually making the switch from the affiliate to the marketer has launched many a successful business. But, does this strategy still work in 2016?
How was affiliate marketing programs born?
Affiliate marketing is simple- or at least it was back in the day. A few key keywords, and you were set to go. However, if became tainted by people trying to game the system, putting out technically useless websites stuffed full of keywords that were of no use to the net denizens and merely served to connect a specific customer with a specific product. That has, of course, begun to pass. The blog is evolving from online diary to being favoured in search results. Google now penalises the old ‘useless data’ model of affiliate marketing. So, how does affiliate marketing look in 2016?
Why is affiliate programs still relevant?
Of course, there is still the idea that you can market yourself with display advertising and sponsored content. However, this is the era of ad-blockers and people who do not want to be advertised to. Links featuring products help customers and readers. Useful blogs draw in readers. Content that is created to inform has a use in a user’s life, and will be well received because of it. Of course, this hinges around the advice being given being relevant and worthwhile. It is essential that the content still have relevance and value to a user without the monetization. If it meets these criteria, affiliate programs are a great way to contribute to people’s lives and in return entice them to purchase affiliate goods and services.
The future of affiliate programs.
So how does the affiliate marketing program of 2016 stay relevant? Surprisingly, the trend is positive, with larger companies beginning to embrace the idea of affiliate marketing. IT’s a simple program, paying commission to affiliates who pass business your way. The perceived endorsement of the product helps sway people’s decision to investigate the product itself, and the personalisation makes them more likely to be engaging with the blog content then they would with a display ad. It seems very likely that affiliate marketing is set to evolve into a more mainstream, and a more steadily used marketing strategy by larger and more established companies.
So, is affiliate marketing programs still relevant in 2016? The short answer is …yes. Affiliate programs look set to become a more mainstream and higher utilised way of driving marketing spend as we enter 2016. In fact, it looks like it will become the darling of larger, more established companies that previously would not have embraced this particular niche in the market. This does mean that smaller companies may have to compete more readily in the affiliate program arena then previously, but they should be able to do that with ease provided they have a properly thought through marketing strategy.
Find out more tips here: http://www.mmoneyonline.com/can-you-make-money-from-affiliate-marketing-if-so-how/