So you’ve created an incredible looking website, and you’re ready to launch it on the Internet and start making money. Audit your site first. There are nine essential elements that every website should include if you want to ensure success.
1. Privacy Policy/Disclaimer:
Please note, Im not an attorney and I dont claim to be one, but common sense tells you that these two documents should be part of any website you create. People want to know what you are going to do with their personal information, and how you will use it. That’s what a privacy policy essentially does.
Also include a disclaimer/terms of use page on your site. This document protects you and tells visitors what theyre agreeing to by using your website. You can find several sites on the Internet to help you draft these documents, such as:
* DMA Privacy Policy Generator http://www.dmaresponsibility.org/PPG/ * OECD Privacy Statement Generator http://tinyurl.com/5plgpc * Google Adsense & other Ad Networks Privacy Policy Generator http://www.serprank.com/privacy-policy-generator/index.php * Privacy Policy Generator http://www.freeprivacypolicy.com/ * Free Site Disclaimer http://www.easyriver.com/free_disclaimer.htm
This is not legal advice, so if you need help or feel your website has special legal needs, consult with an attorney familiar with Internet law.
2. Contact Us:
Would you want to take the chance to do business with a website that does not include any contact information? Even though you may not be able to include a phone number, you should at least have an email address or a contact us form. Your visitors will feel much more comfortable doing business with you knowing theres a way to contact if they need to do so.
Need a form but you dont know how to create your own? Once again there is lots of help on the Internet. Try one of these free online services.
* Bravenet: http://www.bravenet.com/webtools/emailfwd/ * Freedback: http://freedback.com/ * Email Me: http://www.emailmeform.com/
3. Search Box/Site Map:
If your site includes many pages, you should also include a way to search the site, or at minimum have a site map. There are many ways to add a search function to your site, the easiest method is to use Googles free service at- http://www.google.com/sitesearch/
or try PicoSearch: http://www.picosearch.com/
What is a site map? Its just one web page with links to every page of your site, usually broken down by category. Another resource – FreeFind: http://www.freefind.com/
4. Google Analytics/Statistical System:
Once you have launched your site, you will want to start watching your traffic. Who are your visitors and how many each day, what pages are the most popular, from where is the traffic coming? All of these questions and more can be answered by using a good web statistics program.
Some hosting servers provide free statistical packages such as Webalizer or AWSTATS. If not, the easiest way to track your traffic (and it is free) is Google Analytics http://www.google.com/analytics/ Just register there, and you may add as many sites as you like all under one user ID and password. Youll be given some code to copy and paste on your pages. Simple, easy, and youre done.
5. Newsletter Sign Up:
People generally don’t buy from you the very first time they come to your website, so you need to find a way to stay in touch with them to bring them back again and again. One good way to stay in touch with your prospective customers is by offering a newsletter, or ezine. When they sign up for the ezine, youll be building a list of the email addresses of possible prospects which is invaluable to any site owner.
There are many free and low cost newsletter services online. Its your choice, depending on your needs and your budget. Some really great free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You may offer an RSS feed for your newsletter, or updates to your blog or site. RSS feeds make it easy for users to keep up with your most recent posts. The best service for this is FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
Although it sounds like a simple thing, making the menus consistent iis important to any site. No matter what style of menus you select, just make sure it is the same on all the pages of your site.
The menus guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more take a look at:
* Eye on Web: http://tinyurl.com/dyh9fm * Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
7. Search Engine Optimized Copy:
Many web developers do not think this is so important, but trust me it is. You want your pages to rank well in the search engines and there are a few steps you can take to ensure this happens.
Every page of your website should be optimized for no more than 2 to 3 keywords/phrases. For optimal results, use your keywords in your titles and in the content of every page. Don’t forget to use them in your image titles, alt tags, and in the names you give your pages, too. Analyze each and every page individually and determine its theme, then optimize accordingly.
For more information:
* MarketLeap: http://tinyurl.com/ce8ffd * CopyBlogger: http://www.copyblogger.com/seo-copywriting/
8. Social Media Share Button:
Social media sites such as Twitter, Facebook, and MySpace, are becoming more important everyday in marketing websites. Be sure to include an easy way for your content to be shared with others.
Most of the social media sites offer a way to add a share button to your site. In addition, youll find several free services that will give you the code you need to instantly add a share button to your web pages so that users can instantly share them with their friends.
To generate social media buttons try:
* AddThis: http://www.addthis.com/bookmark.php * TwitThis: http://www.TwitThis.com
9. Meta Tags:
Don’t listen to website developers who tell you that meta tags are no longer useful. Unique meta tags should be included in your HTML code at the top of every page of your website. That means unique meta tags for each and every page of your website. Many of the top search engines read those tags to pull a title and description to include in their search results. (This includes Google)
Once again, each and every web page should be optimized separately and have a unique title, keywords, and description meta tags.
For more information, go to:
* Submit Express: http://www.submitexpress.com/metatag.html * Submit Corner: http://www.submitcorner.com/Tools/Meta/
