PPC Kahuna is a recently opened PPC membership site that was put together by Jason Katzenback, the blogger behind JohnCow. The site gives you the software, the training, and the personal tutoring necessary to succeed as a PPC marketer. In this look at PPC Kahuna, I will discuss the main selling points of the course.
PPC Training. The training is titled the “14 Day Challenge” and it gives you a chance to watch Jason setup a PPC campaign from start to finish. You start off [learning|figuring out] how to pick your product and perform keyword research, and then move on to creating your blog and launching your campaign. The training consists of two, 15 minute videos for each day, as Jason guides you step by step through each lesson.~Each day’s training gives you two videos with step by step instructions narrated by Jason himself.
PPC Kahuna Software. This Ad spy tool enables you to essentially steal your competitors pay per click campaigns. All you need to do is enter in some keywords, and PPC Kahuna will scan the Google search results for each keyword and record which advertisers are displaying ads. When run over the course of a couple of weeks, you can find out which keywords were the most profitable by examining which advertisers consistently ran advertisements for them. The tool also allows you to see what ad copy they were using to give you ideas for your own ads.
BlitzLP. This is a script allows you to create landing pages on the fly. You setup BlitzLP on your own webhost, and it allows you to create different landing page templates that will give you good quality scores. The better your quality score, the lower your cost per click on Adwords.
Affiliate Blueprint. Every month, you will receive a full researched niche that Jason has done for you. He gives you the background behind the niche, which keywords to use, a pre-sell article to use on your site, and three other topic related articles that you can use as you like. You almost don’t have to lift a finger to make a profit with this.
PPC web tools. You can access several great PPC tools on the PPC Kahuna membership site itself. The BlitzPPC tool makes it easy to input your Adwords campaigns into the Adwords Editor. There’s also a tracking tool, and several keyword tools that make generating and managing your keywords a lot easier. You’ll save a bunch of time and effort by using these tools with your PPC campaigns.
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