If you follow search engine marketing then no doubt you’ve been hearing about Microsoft’s latest search engine release called Bing. Bing promises a new user experience for those surfing the web. This is a pretty necessary rework of Microsoft’s previous search in an effort to compete with both Google and Yahoo. There appears to be more press than ever covering this launch as Microsoft is seeking to make radical changes to their business model.
Each day I am getting a large number of blog readers asking about Bing and what they should be doing to get sites ranked well on this new search engine. This is a common question whenever new search engines are released regarding the methodology they use to rank.. The good news here is that Bing appears to follow many of the same protocols as Google, the world’s leading search engine.
A common method of evaluating how search engine algorithms work is to do an in depth analysis of top performing sites for given keywords. This allows you to evaluate commonalities and also differences that may account for differences in ranking. Based on my own side by side comparisons and additional in depth research among others in the search engine optimization community, it’s pretty evident that web site age, in bound links, and other criteria are important to the Bing search algorithm.
What I find particularly interesting is that Bing is relying on many of the same factors that Google has been using from day one. The factor you should be most concerned with is inbound linking. Both search engines like inbound links. More importantly, they like relevant in bound links. Use this information to guide your SEO campaigns and determine which sites to target for link exchanges.
Improving your organic search results is vital to your online success. Many website owners or affiliate marketers believe they can buy their way to top rankings. In turn, these ranking produce significant traffic and a profitable revenue stream. Generating organic results take time and hard work. If you know where to focus, you will get to your destination much quicker. Focus your efforts on building links and optimizing your pages for success.
The other place you want to focus is content. Quality content is vital. But trying to attract users with quality content alone is not enough to rank on top for competitive keywords. Make is easy for others to link to your content and give them a reason to do so. Add time to your daily efforts to acquire links from relevant and authoritative sites to increase your rankings and keep you on top of search engine results.
Focus on search engine optimization basics if you want to improve your website’s rankings. Not only will this have a positive impact on your Bing ranking for certain keywords but it will also have a positive impact on your site’s ranking across most major search engines. Fundamental principles like quality content and easily crawled web sites have a positive impact that can last for a very long time.
