Okay, we are going to assume that you have a site that you are getting traffic to – if you don’t – stop reading this and start working on improving your site and driving traffic to it (you can sign up for my free course to learn how to do this). But back to optimization. This is by no means the “ultimate” method and it will not always receive high paying clicks – but most of your clicks will be high paying and your Adsense income will increase tremendously over what you were previously getting if you weren’t optimizing.

Let’s start with content. Adsense is contextual advertising which means it will show ads relevant to what content you have on your site/article.  Let me give an insurance site as an example because the large numbers will drive home the point. Specifically, you are going to write an article on “car insurance.”  You are going to have an ad block imbeded in the content – probably 250×250 upper-left like seen in the picture to the left.

Side Note: This is just a sample layout that works well for me, but you should try different ad blocks over time to see what works best for you.  Change the size and the font colors to see if click through rates improve or decrease – because the changes do make a difference – this is all part of optimization.

Now “car insurance” is already a pretty good paying keyword.  How much does it pay?  I can’t tell you exactly, but I can tell you what Google says people will pay for ads that target the keyword phrase “car insurance” – at the time of this writing, people/companies are paying on average – $14.82 for the keyword phrase “car insurance” to be in Google’s Adwords listings. Of course you ain’t gonna get anywhere near that for people clicking on ads on your page, but you will likely receive more than $1 per click and sometimes you get lucky and will get a couple of bucks for a single click. That is pretty darn good and most people would love to have that kind of pay per click…but why not take it to the next level?  How about targeting a higher paying keyword phrase?  A closely related phrase to “car insurance” is “find car insurance” – a keyword phrase which commands $38.70 per click on average – yikes – I’d hate to be competing for clicks on that keyword.  However, I’d love to have my Adsense ads based on that keyword as the amount I receive per click is likely to be higher than “car insurance.”

So what I do is write my article targeting “find car insurance” while being sure not to “stuff” my content with my keyword.  If you stuff it, Google may just ignore your content as it is seen as spam content.  Write good content and use a simple rule like 5 paragraphs to the article and 4 instances of the keyword.  So long as your article is somewhere around 500 words give or take 100 either way you should be fine.  However, if you want to take it to the next level, you can use a keyword density optimization tool to test your content which you can find right here: keyword density tool .  You also might want to read up on latent semantic indexing (LSI) which is a fancy way of saying put other words in your content that support your keywords.  This hasn’t made a big difference in my experience, but some people swear by it.

edit: This is important, I went back to review the article and left out a key point – I even changed the title – and that is the key point – the title. Make sure your title includes the keyword phrase for maximum benefit – preferably as the first part of the title. For instance, if I were targeting the keyword phrase “buy dog collar online” I might do a title like “Buy Dog Collar Online – What You Need To Know To Get The Best Deal” – wordy and gramatically incorrect, but if you’ve been paying attention, there are more things on the internet that are gramatically incorrect than correct – so no biggy.  While I am editing this too, if you are using Wordpress, you can use the “All In One SEO” plugin and use a different title targeting another keyword along with a description that targets other keywords – this simply gives your article more targeted keywords.

I guess I still haven’t told you how to find these keywords yet though.  Simple, just go to Google’s keyword tool:

https://adwords.google.com/select/KeywordToolExternal

Type in your base keyword (what your article is going to be based on, or what your site is based on) and do a basic search.  You will receive a bunch of keywords returned and now you need choose to display the column that show CPC (cost per click) as seen in this picture:

The results will then display what is being paid per click for the top spots for specific keywords. Click “Estimated Avg. CPC” twice to arrange the results highest to lowest and you will see something like this:

Then all you need to do is pick your keywords accordingly.

Do this search on a number of different keywords and you will notice a huge disparity in what keywords command – you’ll notice many are only .05 – what do you think you’ll be paid on that?  You need to target keywords if you want to get more than pennies a month from Adsense.

As stated before, this is not necessarily the optimal way to do this, but it is an effective and easy way to find the higher paying keywords without having to buy expensive tools.

If you have another way, or any tweaks to this method, or if you have any questions, please share your thoughts with the group

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The truth is, you need to learn about keyword research and the sooner, the better – it will save you a lot of heart-ache and lost money in the long-run. There are many great paid tools out there that I use or have used that will make your life so much easier – because while some people claim they love keyword research, to me, it is tedious and boring.  The paid tools (some are my affiliate links) that I can recommend all have their strengths and all offer free trials – they are:

• KeyWord Spy – Spy on your competitors – hands-down one of the best keyword tools out there.
• KeyWord Country - Great tool, great set of options, and a great price – check this one out for sure.
• Market Samurai – Best one-time payment keyword research tool in my opinion.  Also, sign up for their newsletter, they give so much great free information on how to do proper keyword research.

However, when starting out in internet marketing, not everyone has the money or wants to spend money on tools because there is just so much out there to buy related to this market. While a keyword tool is probably the best spent money in internet marketing, but good thing, there are some free tools that can really help you out with your keyword research.  As a matter of fact, there are a ton of tools – but I’ll try to keep it simple and give you what I think are seven six (actually eight seven – but who’s counting?) of the best tools that should be used in combination with each other.

1. Google Keyword Tool – This is probably the first tool that most people get associated with – afterall, you are probably trying to rank in Google, so why not go to the source to find keywords?  If you haven’t used this tool – start using it and  get acquainted with the features and the filters that are available.  Google supplies a lot of documentation to help you sort through the tool.  Some people see this as a simplistic tool, but if you master it, you can really get some great information out of it to help you rank well – especially if used in combination with the additional tools that follow.
2. WordTracker Keyword Suggestion Tool – A great tool that will give you up to 100 keywords related to the keyword you input.  To get the most out of it, you should enter a broad keyword first and then dig-down through the results.  Click on the resulting keywords and keyword phrases and you will get more results of long-tail keywords that you may want to target so that you can rank higher in the search engine results pages.  Another great tool for digging down is Google’s Wonder Wheel found under “+Show options…” near the top of your Google search results page just under the search bar – but I think this tool is better suited for more people already very familiar with keyword research and suggest you start with the WordTracker tool for easier and more simplified results.
3. SEODigger – This is a great tool to check and see what keywords your competitor is using, the number of visitors they get from those keywords, the CPC for those keywords, keyword competition, and trends. You can also see who your competitor’s competitors are – in case you want to take them on too.  SEODigger is an invaluable tool and the basic search is free – they have a paid version too, but if you are just getting your feet wet in keyword research, use the free feature and get adept at utilizing the information.
4. Keyword Difficulty Check Tool – Now, this isn’t what I’d call a serious tool, but something that I just use to give me an idea.  From doing research, I know that it sometimes returns results that aren’t quite accurate – be aware that this is the case with all these free tools and why people pay money for more accurate results. With that being said, what this tool can do for you is give you a sense whether a particular keyword you want to target is worth your time by telling you on a scale of 0 to 100, the difficulty to rank for a particular keyword.  Basically, if I get a result below 40, I know I can probably rank fairly easily.  Above 40 doesn’t mean I don’t go after it, but it does require more research to make that determination. Doesn’t Seem To Work Anymore
5. Microsoft adCenter Labs – This is a great tool to help you target buyer’s keywords. If you are trying to sell something, this tool will give you an idea about which keywords you are going to target are more likely to be “buyer keywords” so that you can target those keywords instead of less buyer-targeted keywords. If you are looking to sell something, don’t spin your wheels attracting the wrong kind of traffic that doesn’t convert.  To use this tool, you simply click on “query” and input your keyword and click go and it will give you a numeric result. Again, not a perfect tool, but anything above a result of 85 is usually of interest to me. Try it out, and like all the tools, take a look at the associated documentation to refine the way you use the tool.
6. Quantcast – This tool is something that you will use for audience intelligence to see who is visiting your main competitor’s website. Why would you want to know this information? Because you need to target your audience whether it is in your advertising (if you are using advertising that allows for demographic targeting), your website design (don’t have pictures of men doing things in your niche if the audience is predominantly women), and in how you write your content (if your predominate audience are expected to be men aged 35+ , don’t put ads or other content targeted to teenagers).  Using this kind of competitive intelligence can will seperate the serious marketers from those who don’t do their research and allow you to climb the rankings.  Check out Compete too – some similar features – decide which you like best, or use both.
7. SeoQuake – One of my favorite tools is SEOQuake which is a plugin for the FireFox browser. If you don’t use FireFox – get it and get this plugin. You can search all kinds of results with this little tool.  There really is too much to go over here, but it will tell you Google page rank, pages indexed in Google Yahoo and MSN, backlinks via Yahoo Site Explorer, Alexa ranking, and more all in one little plugin. Get it, read the SEOQuake information on their site and use it – it is a really cool little too.

Okay, that is the basic list and I know that there are a lot of other great tools out there as there are always people looking to improve the way keyword research is done.  If you have tool to suggest, or a great way to use any of the above mentioned tools, please feel free to leave a comment and share you knowledge.

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You can get more traffic if you implement professional strategies to get the users’ attention and make the pages really competitive. The higher the level of free traffic, the better the chances to make sales. At least, that’s the first impression under the circumstances. The truth is that you can get a thousand visitors every day and make no sales, on the contrary you could lose money if you are using Google Adwords. How is this possible? A lot of this comes from the keywords you choose for your website. And I will show you how it works.

Let’s say you promote pet food. The keywords you choose for your website should be targeted for people looking to buy pet food not for people who are just surfing the web looking for information on the different types of pet food. Thus, using too general or broad terms like ‘cat’, ‘cat food’, ‘cat nutrition’ could be disadvantageous, try to use longer keyword phrases like ‘best cat food’, ‘what cats like to eat’ and the like. Carefully look into the keywords status in case you have high free traffic but a low conversion rate.

If this is one of your issues you may need to start from the beginning and start your search engine optimization all over again. Use keyword tracking tools to find the keywords that are most high in demand, and then select from the software-generated lists, the terms that you consider appropriate. Once you choose you keywords, you need to decide which keywords will be used for on site optimization and which keywords will be used for your article marketing.

You could do a bit of reading about the rules that make free traffic advantageous for businesses. You will inevitably be able to find tips and techniques from marketing experts and more experienced marketers. Then you simply choose the top strategies and techniques that you believe will help your website and begin to implement them. Good luck!

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So how exactly do customers find your website? Usually by a search engine. The most popular search engine is Google. 70% of all users choose Google as their main search provider. The average user goes on to Google and types a query into the search box. Let’s say the query was sport shoes. Straight away 10 websites are displayed. And which ones do the majority of users go to first? Number one, then, number two.

Potential customers sometimes hit the back button if they don’t immediately find what they are looking for. But if they happen to find what they need in one of the first few sites they will purchase the product. Now you can see the importance of having your site listed at the top of Google. So how exactly do you do this? There are tried and tested methods.

There are two basic methods of SEO. There is a process called on-page optimization which refers to your own website , and another called off-page optimisation , which refers to promoting your website via other websites. On-page optimization can be quite technical. To do this correctly, you need to know a little bit about how websites are structured and you need to have some basic web design knowledge.

To perform off-page optimisation you have to get other websites to link to yours. This works better if the websites are similarly themed to yours. What the actual link text says is extremely important. For example, if you were trying to rank for “white sports sneakers” you need a lot of anchor text related links directed back to your site, with the words “white sports sneakers”.

This is one area where a good search engine optimization consultancy can help you. They can advise you and carry out the promotion on your behalf. They can save you a lot of wasted time, effort and money, trying to rank for terms that are too competitive. There are right and wrong ways to promote your site. Read as much as you can about SEO and start doing it yourself. To speed things up consider hiring a SEO company.

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Search engines will find most web pages over time and catalogue or categorize them according to what they think the page is about. When internet users search for information, the search engines review their catalogues and will return the pages they believe are the most likely to provide the information the user requested. Pages appearing at the top of the search engine results are of course the most likely to be viewed. Companies that operate the websites that appear at the top are then the ones most likely to earn the prospect’s business. The process of building a page to appear at the top of the search engine rankings is termed ‘optimization,’ and can convert a company web page into a powerful sales ally.

Major companies have further determined that increasing on line sales can be accomplished by posting individual web pages within the main website that focus on specific products or services. This strategy works well for companies that have a diverse product or service offering. Selling on line then involves optimizing each product page within the website environment to maximize exposure on the search engines. SEO Consultants in Denver optimizes company product pages to increase sales for its clients using this methodology.

Consider the independent insurance agent who has built a web page to compete with the thousands o other agents in his city. The agent sells life insurance products, annuities, investments and provides a host of financial planning services. How does this person get all this into one, well optimized web page that will attract traffic from local consumers investigating these products? The answer is that he probably can’t hit all these targets with his main page. He therefore needs to subdivide his pages into product areas.

Simply breaking the product line into separate pages generally isn’t enough to attract more viewer traffic. Each product web page or page focused on a single service should be “optimized” individually. In this way, the pages compete independently for viewer traffic, so instead of just the main page competing to attract traffic, each web page on the company site can be thrown into the battle to gain consumer attention. So once a product page is built, there are two important jobs remaining.

- Develop unique keywords to support the product – Establish Link-Building Strategy for each page

Keyword Strategy – Keywords describe for the search engines what the page is about. Selecting effective keywords then involves selecting ones users would employ in a search. Revisiting the Insurance Agent example, the keyword string for his life insurance page might be something like “low cost term life policies in Minneapolis.” This phrase describes the product, a feature and where it may be easily acquired.

Link Building – Product pages should also have a link building strategy just as the main page should. Setting links elsewhere in the internet world that take the user directly to the product page strengthens that page and makes it more likely that the page will be returned as a result when users search for information contained on that page. The process of setting links directly to the product page is also referred to as “deep linking” where the main page is bypassed and the user taken directly to the page that contains the information he/she is seeking.

Independently optimizing each product page can attract a great deal of attention and traffic from the search engines over time. It may require several weeks of link building once the keywords are set to start seeing traffic and results, but this traffic is usually highly focused on the product or service provided. This focused traffic then constitutes a prime pool of prospective customers from which a company providing unique value can build a significant new customer base.

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Social networking and blogging are two things that will help boost your marketing; however, you will find that doing these two things alone will not be enough to attract attention to your site. You also need to use some stringent link building to help advertise for your business and direct traffic to your site as well, and these links will do more to point search engine spiders to your website than you can even imagine.

Be certain not to form the errors like most companies, with creating your links. Even while link building isn’t a precise skill there is an artistry to it. You want to create links that appear natural and in order to execute natural appearing links they must be dispersed throughout the site as well as produced using sites that bear different rankings. Differing your keywords that your links are connected to can be another manner to aid in making them more magnetic to the search engines, however you must make certain that your words, while different, still pertain extremely powerful to the type of company you’re campaigning.

You of course can purchase links or join a link exchange, but the most effective way to link build is to network with other business owners in related industries and establish business relationships with them that will lead to link exchanges. Doing so will ensure that you are linking to reputable business people who you know and trust. With a link exchange or purchased links you are never really sure who you are dealing with, and in business that can be a little bit scary.

Remember every contact you make with another business is a potential marketing opportunity and therefore is important to your business. The more places you can add text links, information and pictures about your business the more exposure that you will be building for your web based business.

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When starting your CPA promotion efforts, you can look at forums to begin with – they’ve proven to be quite helpful if you want to promote services and products to people. Often people are able to complete these offers without spending any money, so you’re really helping people by pointing them out.

Before you start generating traffic for the site, you must first select the appropriate CPA offer. This is because if you choose an offer that isn’t going to convert well, then all your efforts could be wasted. Basically, you have to pick the right CPA offers in order to have the most success with CPA marketing in the first place. You must diligently perform this selection process to ensure success. One of the biggest factors that make an offer worthwhile is the landing page. You want to create a landing page that exudes professionalism and is appealing to the eye. Your visitors won’t be very attracted to your offer if your landing page stinks. Besides this, you’ll want to check out references for the offer from credible sources like the BBB. Besides, you don’t want to get scammed online, as that can happen a lot nowadays. To reinforce your trustworthiness with the customer, you will want to include testimonials from previous customers including both video and text; this will allow visitors to see what others think of your product.

As soon as you have chosen the best CPA offer, it’s time for your targeted traffic to be driven toward the product. And the initial traffic you get coming to the offer is helping you actually test it. Testing is all about being able to see just how profitable the CPA offer is without spending a lot of money/time on your promotion and marketing. Just keep trying this until you find something that works. Optimize the avenues that you find that work, and you’ll be in the money. Once you see you have achieved an optimum result, you’ll never look back! As long as you keep on promoting this offer, it should continue to produce profits for you over a long time.

Finally, if you are interested in properly implementing a CPA marketing strategy there are several guidelines, mentioned above, that you should follow. There are many people are misinformed about CPA marketing, so just be careful what you apply, as it’s easy to get banned by your network if you use the wrong methods.

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1) All SEO specialists know that the search engines are built to index and rank text. Being that it is more difficult for the search engines to understand the content within a video (though they are working on it), it is a good idea to include as much text surrounding the video itself if possible. One excellent way to do this is to include a text transcript of your video alongside your video with keyword rich title and descriptions.

2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…

3) Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.

6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.

7) Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.

Try to keep one video per page and put all video pages into the same directory or folder.

Beside the above mentioned points there are few more points relevant for the optimization:

9) With any SEO that you do online, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you are creating.

10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

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Here are 8 fine ways to increase web traffic and site visitors to your website. We are sure these tips may work the best for you:

Apply Proper HTML Structure And The Use Of Hyperlinks:

This is one of the most fundamental things but still overlooked by many! It is important for you to tell the search engines what a certain page is about. Therefore, while structuring your page the HTML way, keep in mind these three:

1. Title tag

2. Meta description tag

3. Meta keywords tag

It is good to include your keyword once or maximum twice in these features. Repeating over and over again may make the Search Engines ignore your page completely.

It’s worthwhile to mention here that using keywords in hyperlinks to internal pages is also helpful-e.g. instead of writing “please see this page for more information”…u can write “please see web designers articles here”

Submit To Main Search Engines And Web Directories:

Submitting your site only to the popular search engines; Google, Yahoo, MSN, and AOL is enough. Once you have been listed with these, your results will automatically appear in the others, which are mainly the portals of these search engines. Another way to set traffic directly to your site is by submitting to all the major web directories.

The More the Content-the Better It Becomes!

Content-rich sites are loved by search engines, esp. by Google. Despite all the efforts, if your site still isn’t being ranked high enough, I suggest you go through that content of your website and try loading it with a bit of text. Keep regular updates and make it interesting.

Get Links to Your Site

The more websites pointing back to you, the more link popularity you get and the more chances of being ranked higher-ultimately causing an increase to your site traffic. But here, it’s not just the number of links, but also the quality of links that matter. Connecting your site with other sites in your niche may also be a good idea.

Publish Yourself Through Articles And PR’s:

Write articles for your own site on regular basis. Providing information to the user will certainly give them a reason to come back to your site over and over again. Moreover, also publish your articles in article directories such as Ezine Articles, Article City, isnare, Go Articles etc.

Email Marketing and Newsletters:

It’s silly why people don’t capture the email addresses of the visitors actually interested in their products and services! A visitor would certainly never buy anything at first instance, and it’s important to take their email addresses so you could post them regular newsletters and keep yourself refreshed in their minds the next time they are willing to buy products of that very nature. Ask your visitors to subscribe for a newsletter whenever they land onto your site. Special offers, latest products and interesting articles must be the components of your newsletter.

Create Active Blogs:

Blogs (web logs) have become an interesting way of generating maximum traffic for your website. If your blog contains good content and information and you are actively promoting it as well, BINGO!! You have just found a way to increase your customers.

Off-Line Marketing:

Promote your site in every way you can. Put your URL on business cards, letters, T-shirts, traditional means of advertising and marketing etc.

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When you decide to write articles, especially for the Internet, there are a few pointers that you need to keep in mind. There are countless How-To books and other guides for writing articles well. Experts give you a long list of do’s and don’ts, but ultimately it all comes down to how strong you’re with the basics. Once you know how to create a good foundation for your article, everything else becomes a cakewalk.If you’re new to writing, there’s a good chance you’re overwhelmed with information and finding it difficult to start or stay focused on important elements. Most people feel writing for an Internet audience is difficult, when in fact it’s much easier than you realize. Today’s style of writing is geared more to seem like it’s speaking directly to you without a bunch of complicated words. This article will be showing you a few easy tips that you can apply to your article writing today and see real results.

It’s important for articles to carry a powerful message, so when you start to write, be sure to put your strongest content at the top.You don’t have to save the best for the last. Chances are your audience won’t have the patience to stick around for long, and they’ll be more than willing to click away if your article doesn’t grab their interest right up front. To capture a reader’s interest from the outset, have a strong opening to your article that outlines the purpose of the material. The first paragraph should include this information. In addition, make sure it is written well. They should be sensible enough and the reader should find them enjoyable to read. You don’t need to use complicated or sophisticated words, just the perfect word at the perfect moment. And yes, make sure the grammar is right and no unknown grammatical errors creep in. Being able to grab and retain a reader’s attention span is a skill you’ll need to develop; it goes far beyond being able to communicate information. This should be your main goal. Doing so makes your content more clear to read.

Of course, the most important consideration for you as an article write as to keep the reader engaged at all times. Any bit of content you write must be designed to lead the reader somewhere. If you want to deliver a target market to your desired destination, you’ll have to ensure your readers stick with each piece of content from beginning to end. By injecting the majority of your important data in the beginning and dispersing key content throughout each paragraph, readers will be intrigued to continue. Try to write in a relaxed manner that will make the reader feel as if you are having a conversation with them.

Many people get the writers block when they think about writing articles for the web. Don’t get caught up in what you think you know. At times, writing is hard and slow-going, but the trick is to just keep writing! If you can do this, your writing skills will strengthen and grow, your articles will improve, and you’ll attract more visitors to your blog or website.

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