Article marketing has been around since the beginning of internet marketing and is still used today as a good way to drive traffic and help your SEO efforts. It is however a long term strategy that requires more effort than many want to give, and this has caused many marketers to turn to other forms of marketing, but it should not be ignored.
Because of the long term nature of article marketing, many who try it, quit before any real impact is made. But for those who have stuck with it and made the long term investment, now have a permanent source of qualified traffic and a great link network boosting their sites search engine rankings.
The first long term benefit is that you will establish yourself as an expert in whatever subject you write about. As people search for information on your topic they will come your articles and the more coverage you have the more likely they will associate your name as an expert source to help them solve their problem, whatever it is.
Another great benefit of article marketing is the effects it can have on your SEO efforts. Every article you submit to an article directory or website passes “link juice” back to your site through your authors resource box. If you have a basic SEO plan for your site and target your articles to specific pages on your site you will boost your sites rankings very fast and get an increase in targeted traffic as a result.
The key is to write really good quality articles that answer peoples questions and then submit unique forms of them to as many places as possible to get maximum coverage. This will help drive more traffic faster than single submissions and boost rankings faster through the increased number of links.
Success for article marketing will not come over night, but its effects over the long term are definitely worth the time and effort. If you have never written an article before then now is the time to start. As time goes on you will find that it becomes easier and even fun to share information and know that eventually you will profit from it.
