WordPress is one of the leading Search Engine Optimisation enhanced blogs that you can choose to use. It is a world leader. It is uncomplicated and easy to use, looks good and above all is 90% Search Engine Optimisation ready out of the box.
This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a another website.
Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your internet site but they are confusing from an SEO perspective. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Sub webs will not gain you the identical Search Engine Optimisation ranking across all search engines because many search engines treat sub webs as a separate website.
If your blog is currently on WordPress.com or Blogger.com then consider speedily to move it and it’s contents to your physical website. Moving a WordPress.com hosted site to your own WordPress site hosted by you is simple – do a database backup and then set up WordPress on your internet site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you want to learn how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.
If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.
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