There is more to online business then simply getting traffic to your website. You want to get motivated traffic to your site in order for them to buy your products. If you have a site about online business and you want people to buy an ebook on online business from you, you have 2 options. You can try and convince a prospect to buy an online business ebook, or you can just help someone out who obviously already wants to buy that ebook.
Any internet marketer worth their salt is already doing some form of keyword research. And it’s true that keyword research will get you stable traffic in the long run. Especially if you are aiming your whole site in a singular direction or a focussed theme.
But what if you could get more sales by doing almost exactly what you are doing now? By using buyer keywords you are effectively opening the gates to people that want to buy. And you will know them by the words they use.
A buyer keyword is a keyword or long tail keyword phrase that is searched by a person who is already in a buying mode. By optimising your articles for these buyer keywords you are taking a lot of the marketing work necessary for them to buy an online ebook out of the equation. It’s almost a match made in heaven; you want to sell your great business manual and they want to buy your home based business manual.
Here are a few good examples of buyer keywords:
* buy business ebook
* buy home business ebook
* cheap ebook on home busines
* ebook for starting a business online
When you look at these searched done you really get the feeling that this person wants to buy either a business ebook or buy a home business ebook. What really gives it away is that these keyword phrases are referring to an action, and not just a random information search. They have already indicated that they want to buy something. Now get them to your site and let them buy, before they do it somewhere else.
When you get traffic from buyer keyword searches you know that this person is already in buying mode, or very close to it. People that are close to committing to a sale talk and behave very differently to casual visitors. So do the research, use the buyer keywords, get the traffic and make the sales.
