Now, Newbies can make their sites Search Engine Friendly

Have you ever considered if your website is in the good books of search engines and it is in the exact framework as the search engines expect it to be?

Your job as a site owner does not finish with the completion of designing of your website. Infact, this is the time when you need to focus on quality of the site from search engines’ point of view. The big ones like Google and Yahoo are the ones that can send a lot of traffic your side. And before they do so, you need to make sure that the site looks extremely nice and search engine friendly to them.

Many folks will begin their site promotion by outsourcing it to the SEO companies. While outsourcing the search engine optimization and promotion is a good idea, a basic fundamental check of your site’s quality will throw a lot of pointers for you to make your website look nice and clean for the search engines. Google, Yahoo and Bing are the search engines that need to see your site as a friendly site and the onus to do so lies on you, the business website owner.

The title of web page is the first starting point where you need to insert keywords of the business. When a site has been designed, you will normally see that the title is set to ‘Welcome’ or ‘New Site’. This title is useless for the search engines because they do not know what is the subject of your website. Title is the first point of interaction between your site and the search engines and if it is set properly, this interaction can help you in getting good exposure on the search engines.

Keep the title length below 65-70 characters and avoid a tendency to spam the search engines by adding as many keywords as you can think of. I will normally keep the title length under 70 and not add more than 3 keywords in the title tag. This gives maximum benefit out of the title tag.

3. Ensure that you have a good description of the page that is added in the Meta Tag Description. I would normally insert a couple of keywords in the description and coin my sentence around those keywords. Remember to ensure that description needs to be under 160 characters for complete impact. Anything above 160 is ignored.

Next is the Google Webmaster Tools, and you must enroll in these Google Webmaster Tools to validate your website and track its rankings and backlinks. Signup is very simple, and once you have validated the website you can be sure that your site’s credibility has been done a good favor by enlisting it with the Google Webmaster Tools.

5. Lastly, you must have a Sitemap created on your website and add the URL of this sitemap within the Google Webmaster Tool. Sitemaps allow robots to index content in an organized and efficient way. And, having an XML sitemap will help you in assisting the robots while indexing to attain maximum benefits.

In summary, you can see that about an hour of your effort will make sure that your website follows the rules and makes your site friendly to the search engines to enjoy maximum benefits. And if you find all this a bit annoying, you can use a professional SEO company to perform these steps for you while you enjoy your coffee breaks.

If you are looking to consider employing a professional seo company to keep your website tidy and friendly for the search engines, contact our seo experts for a customized strategy.