Online reputation management or to put it another way, the art of making sure that bad news gets buried and lots of lovely good news rises to the top and masks the bad.
It started out as a way for celebrities to maintain their “good-as-gold” reputation, but is recently becoming more and more common for every day people.
It is becoming almost commonplace to “Google” potential business associates or partners, therefore if people want to tarnish your reputation for whatever reason, they will most likely get a page ranked in the top Google results page for the search for your name. This could happen without you even knowing.
In these technically minded times, the Internet is always bubbling with information and the sudden popularity of things like facebook and my space means it’s simpler for a ticked off customer, journalist, even lover to damage your reputation should they so wish.
This is where the top SEO companies such as ourselves come in. We can in some cases remove some of the unflattering material (although this is very difficult to do) and then we bombard your name with more suitable content, blogs, websites articles etc and then promote them into the top listings.
This has the effect of pushing the unwanted material down the rankings onto the second or third page where it will do less harm to your reputation, as the complementary material moves up to the top page.
If you search “Kate Moss” in Google you will see that she has recently had this technique employed on her name as the first results page is filled with complementary information about her and you will have to dig a bit deeper to find anything that doesn’t sing her praises, whereas if the results were sorted completely naturally, the events from recent news stories would be at the top.
Much the same as it does in the rest of the world, bad news travels faster and further on Google than good news, it is therefore crucial that you have some positive content about yourself out there either when this does happen, or before it happens as a method of prevention.
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