You might not realize it, but the title of your website is really important. Let’s say you as a shopper are surfing the Internet for something specific. What catches your eye first? That’s right, the title of the website. So when it comes to making your own website, make sure your title is eye-catching and relevant.
The title is going to attract people to your website and tell them exactly what you have to sell. A good title will rank high in the search engines, so that your website will come up sooner in searches when people are looking for your product or service.
You need to take time and consider the title in all its entirety. You want to be sure the title tells your prospective clients, exactly what you can offer them while at the same time making it Web friendly for the search engines.
Don’t use the name of your company by itself as your website title. Usually, that’s not going to tell people what you sell, unless your company name does actually contain it, like, “Smith Pet Foods.” Your website title has to entice people to come to your website and see what it’s all about.
Take for instance if you’re looking for discounted pet food and you come across a site called Joe’s websites, chances are you won’t click on that website. You’ll click on a website that says in the name, www.webhosting.com as it tells you exactly the product are looking for is what they carry.
Your website title should also use relevant keywords. These are used when someone does a search with a search engine.
For instance if your looking for cheap web hosting for your website, you’re not going to type in Joe’s websites to do your search. The key word for that would be, cheap web hosting.
It is also important to put your keywords the beginning of your title which will help it to be pulled for higher rankings in search engines. Some people even consider putting in the main keyword twice.
You can do this without sounding redundant by making a phrase of it; be careful that you don’t sound redundant, because that can turn people off. So you could say, for example, “John’s best widgets; the best widgets out there.” It’s really a statement instead of a phrase, which lets you put the major keyword phrase in twice without sounding redundant.
You and make sure that your title is persuasive and gets your prospects to click on your link. The less persuasive your title is the less traffic you will have. It is important to try to say your main points in 65 characters or less.
In general, search engines limit the length of the title that shows in search engine results. Google, for example, displays the first 60 to 66 characters. That means that you have to say what you need to say very quickly.
Don’t use secondary keywords in your title. Use them on your main page instead. Your title should use only your main keywords, which are really important. The website title itself should also be short and sweet. Don’t over stuff with repetitive keywords, which simply makes you sound desperate and not very professional.
