The factors that make a big impact on search engine rankings are usually seen as highly secret information vital in keeping the integrity of the Internet alive. None of the big search engines like Google and Bing want website owners to know their algorithms for ranking web pages in search – even less letting you in on their version of the top ten tips for better search engine ranking. When you do a search for something typical like “buy books” you will usually get thousands and thousands of websites that match the query, where only a fraction will actually be useful for what you are looking for. As a general rule, search engines only show ten results on the first page. Everyone who manages a website wants to have one of those 10 spots as users generally tend to find answers that satifies their need within that top list. That makes it very important to know the top ten tips for better search engine ranking.
Let’s review what most professionals consider to be the top ten tips for better search engine rankings.
1. Pick great Target Keywords – get into the heads of your audience. Let’s say your website is selling beauty products for girls. That means if someone searches for “makeup for girls” or “red lipsticks” you want your webshop to show up in those all-important first 10 results. If another web page on your site is targeted at skin creams, then that page should have it’s own keyword – could be “facial creams”.
2. Use the main search keyword in the title tag of your website. It is key to position your main keyword or words so that they show up in the title of your web page. Something like “Hot-diggity-dog Doggie Bandanas” might catch they eye of your target users. A catchy title doesn’t hurt, either.
3. In the body of your web page make sure to inlcude your keywords and words wherever sensible, but don’t go overboard. Google and the other major search engines will penalize you for “keyword stuffing”.
4. The words used, when other websites link to you are crucial. It’s called anchor text, and it’s the part of a text link that you click. Always try and get in touch with any websites that are supporting yours and ask them if they could use anchor text that you prefer.
5. Inbound links – It’s simple, more is better. Inbound links are very important. This is the part where you need to put on your salesman hat and aim at getting as many other websites to link to you as possible.
6. Only get links from web pages that are relevant to your niche. It’s just doesn’t work for a website about sports news to do an inbound link to “Make-up for girls”.
7. Age matters when it comes to websites. Over time you will get more hits and that improves the chance of it appearing in the top 10 results list. It’s impossible to age your site overnight – but hey, such is life. Have patience with your website.
8. Relevant Content – a snappy title with a great target keyword isn’t worth anything if the page content is not relevant to the keyword. Make sure to make keywords a natural part of the content.
9. Generate HTML links on the home page of your website that guides to other related parts deeper inside your website.
10. Maybe this one should be at the top of our top ten tips for better search engine rankings. Spamming is a big no-no! Don’t cram the same keyword over and over again into your meta tags, and don’t use invisible text. You may be tempted, but the search engines can pick this kind of behavior out in a heartbeat.
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