So just what is Viral Email And Viral Marketing in general?
It’s really just a method to get your information out to as many people as possible by word of mouth. In other words the idea is to spread your message much like a real virus would spread.
Infection in this case is usually is a good thing; in this context it’s people becoming aware of you and your site.
Now the actual message can be in many formats, say an email, or a video, even a podcast, a document. The purpose is to get people who already have your message to send it to people they know, multiplying your message spreading exponentially. [youtube:GNyB9nwnTD4;[link:Viral Marketing Examples Video];http://www.youtube.com/watch?v=GNyB9nwnTD4&feature=related] First, let me make it perfectly clear that I am not talking about spamming millions of people.
Apart from the legalities of doing this, sending spam is just dumb, because it’s not wanted, and even if is seen it’s clear that going to spread is it? After all if it makes it past the spam folders and actually makes it into someones Inbox, it’s just going to get deleted when and if it is read.
Here we go with what seems the topical phrase of many articles relevant useful content is the key. Giving value to visitors is the key.
So how do we get people to do your work for you? How do you get them to do that? Spread your viral stuff that is.
First things first, it absolutely must be something relevant and useful.
In other words it has to have perceived value. The visitor who has received your message has to fully believe it will give value to someone else otherwise they won’t pass it on to anyone else.
A major thing I have found in this industry is almighty power of joint ventures. It’s a lot easier to get your message out to the masses if you have friends in the industry with large lists of their own.
Let’s say you have released a new e-Book. You currently have a mailing list of 2000 prospects who have expressed an interest or actually purchased something from you in the past.
Your product would be of course in a related niche so you feel sure you can generate some interest in it from your readers so that is the first place to attack.
You will probably find that some of your customers will send the offer to their family if they think it’s valueable.
Ahhh the power of word of mouth advertising, Is there any more powerful force in advertising then getting your customers telling their friends how cool, hip and fantastic you and your products are? This is a real viral marketing example on steroids.
If you can get list members telling their friends about your products and then once they sign up and then tell their friends can you can see that it will take very little time at all to have a huge response to your sales message.
You’ll be needing to rent more servers for your website because the old one has blown up with overwhelming web traffic you get.
Take the time to learn more about viral advertising. I believe you will greatly benefit from using these techniques in your marketing.
