Relax, I’m not questioning your brainpower. When it comes to organic SEO ‘How dense are you’ isn’t an insult, it’s a it’s a crucial measurement of how effective your site will be in search. There are lots of SEO copywriting services will insert your keywords or keyword phrases into the copy on your web site, and then bill you handsomely for organic SEO optimization. Jump ahead a few months, and there you are holding a site with no web lift – and your so-called SEO copywriting service is strangely absent.
Density is the skill of incorporating not only the most effective keywords into your web content, but at the most effective ratio of static content to new content. Every website is different. In fact, every page is different. There are formulas, but they can change depending on how many words you have in your content, tags and meta tags.
An organic SEO guru I know says that SEO density is a range. You need to fall within that range. Too few keywords and you’ve missed you opportunity, thrown away money, and wasted time.
What happens if you have too many keywords? You get pinged by Google indexing for stuffing keywords. This is not good either, and can set your efforts to lift your web ranking back a long way.
Whether your site is plagued by too few keywords or too many, the trouble with a lot of SEO copywriting is that when you finally find out it’s not working, you’ve lost months of valuable time. You lose traffic to your site, new customers and the sales that go with them.
Once you look into it you’ll find there are plenty of easy to use tools for measuring the density of the keywords on each page of your site. A great place to start is with the SEO Quake plug-in made for Firefox.
SEO copywriting services either rely on the more logical left side of their brain, or their right brain, the creative side. I’d bet my Organic SEO budget on the creative right-brained thinkers any day – the best will put effective keywords into lively copy that engages and sells. But make sure they know their density.
Which brings me around again to ask one more time: how dense are you? Does your site have the optimal length of content – with the optimal keywords for your business model – all at a keyword density level that gives you the organic search ranking you’re looking for? If not — how dense are you?
